Asia House is a London-based institution which promotes business and cultural links between the UK and Asia. Its annual film festival screens more than 20 new films from across Asia at various venues. I was asked to designed print material which reflected the goals Asia House and would prompt people to see the films. I chose a yellow in the shape of an arrow which suggests dynamism and direction. I also worked hard to incorporate the sponsors’ logos in a way which would compliment the rest of the design.